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06/28/17
Highlands Union Bank Expands to the Triad Region of North Carolina

ABINGDON, VA, June 28, 2017 – Highlands Union Bank announced today that it has hired two local banking leaders to establish its presence in the dynamic and growing Triad business community, which includes greater Greensboro, High Point, and Winston-Salem. The bank’s Friendly Center office is located at 620 Green Valley Road.

Leading Highlands’ Triad market will be Alan Pike (apike@hubank.com), who will oversee all banking activities executing the bank’s planned expansion and ensuring outstanding customer service. Pike has 30 years of banking experience within the Triad. Previously, he worked with Highlands’ Chief Executive Officer Tim Schools at SouthTrust Bank where he founded and led SouthTrust’s Triad market for nearly a decade. Under his leadership, SouthTrust’s Triad market grew organically to over $300 million in assets and achieved and maintained the status as SouthTrust’s highest performing market among its forty-plus markets.

Pike earned an undergraduate degree at The University of North Carolina at Greensboro, where he was student body president; a member of their Board of Visitors; and a member of the Executive Committee of the Spartan Club; and a Masters of Business Administration from Wake Forest University. He is an active member of the community serving or having served the Guilford Education Alliance Board, Greensboro City Planning Board, Greensboro Chamber of Commerce Board, Downtown Greensboro, Inc., Greensboro Development Corporation, Kid Voting Guilford County Board, Sergeant-at-Arms Greensboro Rotary Club, High Point Partners, and Friendly Hills Church.

Joining Pike and leading Highlands’ Triad mortgage division is David Nishan (dnishan@hubank.com). Over the past 18 years, Nishan created one of the Triad’s leading mortgage banking teams. He comes to Highlands from McLean Mortgage, where he organically grew the office to $70 million in annual residential loan production and received outstanding customer service ratings from local realtors. Accompanying Nishan is Pam Sparks (psparks@hubank.com) and Vetche Manoukian (vmanoukian@hubank.com).

"Consistent with our organic growth strategy, we are thrilled to have market leaders such as Alan and David join Highlands and to be entering the Triad. Together, they bring an excellent understanding of the local business community and the highly skilled background we are known for,” said Timothy K. Schools, President and Chief Executive Officer. “The Triad is a very attractive market in and of itself, but in the face of significant banking consolidation across North Carolina, it is the ideal time for Highlands to bring its relationship-based and highly personal banking culture to local private business owners and professionals. We look forward to forming long-lasting valuable relationships.”

The Triad is a dynamic and growing region comprised of ten counties in north central North Carolina. Home to over 1.6 million residents, it is the nation’s 32nd and North Carolina’s 3rd largest MSA. The Triad is comprised primarily of private businesses, professionals, and entrepreneurs. The economy is diversified with strengths in the education, financial services, healthcare, manufacturing, and transportation sectors. A healthy economy combined with its central location between North Carolina’s popular beaches and mountains makes it a sought after place for businesses and families to reside.


About Highlands

Highlands provides a relationship-based and highly personal banking experience too small to mid-sized private businesses and professionals. Focused on providing value to each and every customer, Highlands delivers banking services through highly skilled employees, digital channels, as well as 16 offices located in North Carolina, Eastern Tennessee, and Southwest Virginia. For more information about Highlands, visit the company's website at hubank.com.

Cautions Concerning Forward-Looking Statements

This news release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements relating to financial and operational performance and certain plans, expectations, goals and projections. Although the Company believes that its expectations with respect to the forward-looking statements are based upon reliable assumptions within the bounds of its knowledge of its business and operations, these statements are inherently subject to numerous assumptions, risks and uncertainties, and there can be no assurances that actual results, performance or achievements will not differ materially from those set forth or implied in the forward-looking statements. For an explanation of the risks and uncertainties associated with forward-looking statements, see the risk factors and other cautionary language included in the Company's Annual Report on Form 10-K for the year ended December 31, 2015, and other filings with the Securities and Exchange Commission. All forward-looking statements included in this press release are based upon information available at the time of the release, and the Company assumes no obligation to update any forward-looking statement.

For more information about Highlands, visit the company’s website at hubank.com.